FORD PANEL DISCUSSION - CLOSING THE GAP

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01/09/2023

FORD PANEL DISCUSSION - CLOSING THE GAP: WINNING SOCIETAL SUPPORT FOR THE EV TRANSITION IN AN AGE OF POLARIZATION

COLOGNE, Germany, Aug. 30, 2023 – Ford Model e general manager Europe, Martin Sander, will host a livestreamed panel discussion in Munich on Monday, September 4, 2023, at 14:00 CET, as part of Ford’s IAA Mobility programme. The discussion will explore the critical topic of the EV transition in an age of polarization.

The event will be moderated by journalist Jennifer Baker. Sander will be joined on the panel by behavioural researcher Vanessa Hirneis, mobility expert Prof. Dr. Stefan Bratzel, managing director for Ford in Norway, Per Gunnar Berg and member of the German Bundestag, Thomas Heilmann.

The diverse perspectives coming from academia, government and the private sector will inform the audience on the obstacles in the way of greater uptake of EVs, and what companies, governments and societies can do to overcome them.

A live stream of the event will begin at 14:00 CET on Monday, September 4, 2023. Watch it here.

Panel Participants:

• Jennifer Baker is an independent journalist based in Brussels with decades of experience covering EU policy - Jennifer Baker | LinkedIn
• Vanessa Hirneis is a researcher focusing on behavioral science, sociology, and economic theory, including how policy that targets social norms and values could help people live more sustainably. Vanessa H. | LinkedIn
• Thomas Heilmann is a member of the German Bundestag belonging to the CDU. Thomas Heilmann | LinkedIn
• Prof. Dr. Stefan Bratzel is the founder and director of the Center of Automotive Management (CAM) in Bergisch Gladbach, Germany. Stefan Bratzel, Prof. Dr. | LinkedIn
• Per Gunnar Berg is the managing director of Ford Norway. Per Gunnar Berg | LinkedIn
• Martin Sander is the Ford Model e general manager Europe. Martin Sander | LinkedIn

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